For the Green Lantern parties, MommyParties turned to a new and exciting pool of party hosts- Dads! Comic-book enthusiast dads were offered the opportunity to host a Green Lantern party for their sons and his friends, to introduce the new line of movie-themed toys from Mattel . With interactive toys and themed activities, the parties proved to be a great bonding experience for the Dad hosts, who enthusiastically immersed themselves in the Green Lantern universe!
- 50 DaddyParties hosted reaching more than 500 kids and 250 adults directly
- 79% of hosts reported that the kids were so excited about the toys that they wanted to become super heros themselves
- 75% of hosts said they planned on seeing the Green Lantern movie with their sons when it hit theaters
- 61% of kids who attended were unfamiliar with the Green Lantern franchise before attending the party
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